The Power of Saying It Straight

Hey folks,

Sorry for the delay.

But here we are with another round of Write and Attract.

This week I’m sharing my own copy.

I wrote this for a client of mine (and you can call this my family-owned business).

For 2 decades, this business didn’t have a website. Can you believe it?

And that’s the case with most of the local industrial businesses.

Huge potential in this to provide value.

But without further ado.

Let’s write. Let’s attract.

Copywriting Example

System Engineering Work’s

The No-Fluff Pump Company

They try to be clear.

❝ Strong Pumps. Stronger Result. ❞

❝High-pressure pumps, homogenizers, and more that deliver unmatched reliability and precision, helping your business achieve peak efficiency with every operation. ❞

Now imagine you’re a factory owner. You don’t have time to decode tech jargon.

You want to know:

Will this work? Can I trust it? When can I get it?

Boom.

They answer all 3 in one shot:

• You’ll get strong, precise machines

• Talk directly to the CEO (yep, the actual CEO)

• You’ll get a quote in 12 hours

No games. No delays. No corporate speak.

Just straight talk and stronger pumps.

That’s why this copy wins.

What do you think?

Marketing Secret

ALDI’s Pickle Jar Magic

Now, let me tell you about ALDI.

Yes, that grocery store with the weird aisles and killer prices.

Here’s the deal:

People didn’t trust it at first.

“Too cheap. Must be sketchy,” they thought.

So ALDI ran a campaign called “Shop ALDI First.”

They told customers:

“Come try us. If we’re not cheaper than your store, go back.”

That’s bold.

But here’s the twist…

💡 People tried it. And they stayed.

Why? Because ALDI actually was cheaper.

Like, 25% cheaper on average.

(Source: The Australian)

And here’s the crazy part—

They didn’t scream

“We’re the best!”

They said:

“You decide.”

That’s the marketing secret.

Let people discover the truth for themselves.

When you believe in your product, you don’t need to shout.

You just need to invite them in.

So What Can You Do With This?

If you run a business:

• Drop the fluff.

• Say what you do like you’d say it to your neighbor.

• Build trust by showing, not just telling.

And if you really believe in your thing. Make it easy for people to try.

See you next Saturday.

Bring coffee. I’ll bring the ideas.

Alen.