How Surreal Cereal make you laugh (and buy)

Hey folks,

Got your coffee?

Because this week’s edition of Write and Attract is a good one.

I’m breaking down a cereal brand that’s rewriting the copy rulebook.

And a marketing move from an Indian brand (you must be using it) that should be studied in every business school (but isn’t).

So,

Let’s write. Let’s attract.

Copywriting Example

Surreal Cereal

You know what I love?

When brands know they don’t have the budget for a LeBron, but still find a way to win hearts.

Here’s what Surreal Cereal did:

First Headline: “Michael Jordan loves our cereal.”

Sub Headline:  “Not that one. This one’s a bus driver from London.”

Read it again. It’s clever, simple, and makes you smile.

They ran the whole campaign using regular folks who happen to share names with celebs.

It’s brilliant because:

– You stop and read it (you’re curious).
– You laugh (because you weren’t expecting it).
– You remember it (because it’s not the same old cereal ad).

They didn’t lie. They didn’t exaggerate.

They told the truth in the most entertaining way possible.

Takeaway:

You don’t need celebrity endorsements. You need a smart idea, written well. That’s what cuts through the noise.

What do you think?

Marketing Secret

How boAt Sold More Than Headphones

Let’s talk about boAt.

You might know them as the “affordable earphones” brand in India.

But if you look closer… they aren’t selling audio gear.

They’re selling identity.

Instead of trying to compete with Sony or JBL by talking about specs, they went full lifestyle.

☑ You’d see their products at fashion shows.
☑ You’d spot influencers wearing them like accessories.
☑ They turned tech into swagger.

And guess what?

Young buyers noticed. They felt like it wasn’t just tech. It was something they could wear with pride.

In a world where B2B and B2C lines are blurring, this is your reminder:

Make your product mean something.

Give it a vibe. A belief. A story people can carry with them.

Takeaway:

Don’t market like a manufacturer. Market like a movement.

So What Can You Do With This?

If you’re writing copy, use a twist they won’t expect but make sure it’s rooted in truth.

If you’re marketing your brand, don’t just show what it does. Show who it’s for and why they’d proudly talk about it.

That’s how you attract. That’s how you grow.

See you next Saturday.

Alen.