First & Fresh

This is very special for me!

Welcome folks to the very first edition of Write & Attract. Through this newsletter, I aim to pull back the curtain on marketing strategies that deliver results.

Every Saturday, you’ll get 3 copywriting examples, 2 ads/website breakdowns, and 1 marketing campaign breakdown... in a simple to digest manner.

Let’s write. Let’s attract.

3 Copywriting Examples

Example 1
Dollar Shave Club’s Opening Line

Copy: Our Blades Are F***ing Great.

Why It Works: This edgy, no-nonsense copy breaks through the noise. It speaks directly to their target audience’s desire for quality without fluff. It also aligns with their brand personality—bold, confident, and humorous.

Takeaway: Use language your audience relates to, and don’t be afraid to take risks if it aligns with your brand identity.

Formula you can use: Our [Product/Service] Are [Bold Adjective/Unexpected Descriptor] [Outcome/Benefit].

Example 2
Slack’s Value Proposition

Copy: Make Work Life Simpler, More Pleasant, And More Productive

Why It Works: Slack simplifies a complex benefit into a single, easy-to-digest sentence. It focuses on the reader’s pain point (lack of productivity) and offers a clear solution.

Takeaway: Highlight the transformation your product provides, not just the features.

Formula you can use: Make [Audience’s Activity/Task] [Positive Adjective 1], [Positive Adjective 2], and [Positive Adjective 3].

Example 3
Oatly's Web Page

Copy: "What Might Be Less Amazing"

Why It Works:

The headline grabs attention by taking a humorous, self-aware approach to potential product limitations. Instead of hiding flaws, it uses a conversational tone and internal company anecdotes to make the message feel honest and relatable. This transparency builds trust and reinforces Oatly's playful, down-to-earth brand personality.

Takeaway:

Be transparent about your product, and use humor and authenticity to turn potential flaws into opportunities to connect with your audience.

2 Million Dollar Breakdown

Breakdown 1
Apple’s "Think Different" Campaign

What Made It Work:

• Emotionally Charged Messaging: Focused on innovation and individuality rather than product features.

• Iconic Pairing: Simple words like "Think Different" paired with visuals of world-changing figures (Einstein, Gandhi) created an aspirational message.

• Appealing to Identity: Invited consumers to feel part of a larger movement, reinforcing uniqueness.

• Actionable Insight: Focus on the bigger mission behind your brand. People buy into beliefs, not just products.

Why These Words?

• "Think Different" appealed to the audience's desire for self-expression and innovation.

• Simple, memorable copy with deep meaning.

How It Generated Money

• Built emotional investment in the brand, leading to loyalty and repeat purchases.

Breakdown 2
Spotify’s "Wrapped" Campaign Ads

What Made It Work:

• Personalized Data Stories: Used user-specific data like "You listened to 5,000 minutes of Pop" to create a unique experience.

• Playful & Relatable: Humor and exclusivity ("top 1% of Taylor Swift fans") made the campaign engaging.

• Cultural Relevance: Tied the message to trending artists, making it timely and inclusive.

Why These Words?

• Personal, fun language built emotional ties and gave users pride in their listening habits.

• "Top 1%" created a sense of exclusivity and pride.

How It Generated Money

• Increased user engagement, free social sharing, and premium subscriptions through FOMO and pride.

1 Marketing Secret

Coca-Cola’s "Share a Coke" Campaign

The Secret: Psychological Triggers

What Made It Work?

• Personal Connection: Coca-Cola’s "Share a Coke" made customers feel special by personalizing bottles, creating an emotional connection.

• Social Proof: When people shared photos of personalized bottles, it encouraged others to join in.

• Scarcity & Urgency: Limited edition names created a fear of missing out, driving quick action.

Why It Works:

• Psychological triggers tap into identity, urgency, and belonging. Customers act faster when they feel personally connected, see others doing it, or fear losing out on something exclusive.

Winning Formula:

• Personalization → Make it feel exclusive to the customer.

• Social Proof → Get your customers to share their experiences.

• Urgency → Use scarcity to drive quick action.

That’s a wrap for the first edition of Write & Attract!

If you found value in this edition, share it with 1 friend of yours who’s ready to level up their marketing game. Remember—the real power of these insights comes from taking action!

Got feedback or a topic you’d like covered? Hit reply — I’d love to hear from you.

Until next Saturday, keep writing & attracting!

Alen