Cybertruck is better and faster!

Author

Alen Baby
March 29, 2025

Hey folks,

I wrote a LinkedIn post.

And it seems like it connected with few of you.

If you’d like to give it a read, click here.

And in today’s edition we’ll talk about comparison and rivalry.

You compare products when you buy. Why?

Because it’s triggered by copy, and psychologically it’s in our human nature.

You choose a product that you love to beat the competition.

So here are the examples.

Let’s write. Let’s attract.

Copywriting Example

Tesla’s Cybertruck Flex

Look at this ad.

No specs, no range, no battery life. Just one sentence that makes you stop and think:

"Better truck than an F-150. Faster than a Porsche 911."

It doesn’t explain. It doesn’t convince. It just drops the mic.

Why this works:

  • Comparison Done Right → Instead of saying, “Cybertruck is great,” they stack it against legends. The F-150 (king of trucks) and the Porsche 911 (speed icon).

  • Instant Clarity → You don’t need to know EVs to get it. Stronger than a truck, faster than a sports car. Done.

  • Emotional Trigger → If you own a Ford or a Porsche, you feel something. Curiosity, excitement, maybe even doubt. That’s engagement.

  • Relevance: In the event, Tesla showed how it’s faster than a Porsche 911 and if you’re a nerd, you know YouTube was filled with Cybertruck vs. F-150.

Takeaway:

Your copy doesn’t have to convince everyone. It just has to make people think. Pick strong comparisons, be bold, and let the audience connect the dots.

Marketing Secret

The Power of Rivalry

People love competition.

Audi vs. BMW. Coke vs. Pepsi. Nike vs. Adidas. Apple vs. Windows. You know it.

Even if they don’t care about the brands, they pick a side.

Why Rivalry Works:

  • Built-in Attention → People talk about brands that challenge each other.

  • Tribal Energy → Fans defend their favorite, boosting engagement for free.

  • Clear Positioning → If you read the copy on the billboard example, you know exactly what I’m talking about.

How to Use It:

  • Are you in a competitive niche?
    Call out the leader. (Respectfully or not, your choice.)

  • Have a different approach?
    Make it clear how you’re the opposite.

  • Selling against an outdated way of doing things?
    Challenge the status quo.

Rivalry makes marketing fun. Just make sure you can back it up.

Your Turn.

Came across a great copy? share with me by replying to this email. I read every single one of your replies.

If you found this useful, share it with a fellow marketer.

See you next Saturday,