Apple’s 3-Word Win + Dracula’s Shadow Trick

Hey folks,

Six editions in, and we’re still here. One killer copywriting example, one useful marketing secret. No fluff, just stuff you can use right now.

Let’s Write. Let’s Attract.

Copywriting Example

Apple: "Shot on iPhone"

Apple’s “Shot on iPhone” campaign plastered across billboards and social media, and their site turns user photos into ads.

Simple tagline. Stunning pics. Zero bullshit.

It’s been running since 2014, and people still stop to stare.

Why It Works:

1. Proof, Not Promises 
   ↳ No “our camera’s the best” hype, just real shots from real people.

2. Short and Sweet
   ↳ Three words. That’s it. Says everything without saying much.

3. Emotional Pull
   ↳ Your phone could do this. You could be this good. It’s personal.

Takeaway: Let the product flex. Show, don’t tell. Simple copy with hard proof beats fancy words any day.

Marketing Secret

Guerrilla Marketing: BBC Dracula Billboard

When I think of Dracula, I think of the ultimate villain, everything that goes bump at night. The BBC nailed this vibe to hype in their 2020 Dracula series.

By day, a simple billboard: red text, white background, bloody stakes poking out. Odd, but meh. Then night hits and bam those stakes cast a shadow of Dracula himself. Adweek raved, and it went viral.

Why It Works:

• Surprise Factor 

  ↳ Daytime curiosity flipped to nighttime shock. Passersby had to talk about it.

• Low Budget, High Impact
  ↳ Light, shadow, and some stakes - no CGI, just clever as hell.

• On-Brand Vibe
  ↳ Vampires hate daylight. The billboard lived that story.

How to Use It:

Think outside the box with what you’ve got. Use your environment - light, space, time to ambush attention and spark buzz.

Your turn.

What’s the boldest ad you’ve ever seen? Reply, I’m all ears.

Loved this? Share it with a fellow marketer (keeps me going :)).

See you next Saturday,

Alen.