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the only swipe file you’ll ever need.

3 mins. Every Saturday. Read by your peers.

the whys and hows of the best copy & marketing…

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Cluely & LTV Multiplier

Cluely & LTV Multiplier

How a $100M Failure Became Genius Copy

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Hampton & Maslow's Hierarchy

Hampton & Maslow's Hierarchy

How a $100M Failure Became Genius Copy

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Signal & TOWS

Signal & TOWS

The MBA student who accidentally created the perfect ad.

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New Balance & The Robinhood Effect

New Balance & The Robinhood Effect

From the father of advertising.

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Dove & Mimetic Desire

Dove & Mimetic Desire

From the father of advertising.

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Jeep & Apple’s Packaging

Jeep & Apple’s Packaging

An ad with no copy and why you keep your Apple boxes.

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1 copywriting example & 1 marketing secret. every saturday.

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