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the only swipe file you’ll ever need.

3 mins. Every Saturday. Read by your peers.

the whys and hows of the best copy & marketing…

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Rio's Vape Ad & The Von Restorff Effect

Rio's Vape Ad & The Von Restorff Effect

they used the enemy's weapon against them.

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American Express & The Pygmalion Effect.

American Express & The Pygmalion Effect.

Tattoos and amex is a weird combo?

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1440 & The Asset

1440 & The Asset

a cofounder's email. 90 seconds. 4.6 million subscribers.

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Gary Provost & The Empty iPad Box Strategy

Gary Provost & The Empty iPad Box Strategy

a legendary writing method from a legend

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Schweppes & The Owned Media Funnel

Schweppes & The Owned Media Funnel

How David Ogilvy Made a Navy Commander More Famous Than Hollywood Stars

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Blinkit and Bystander Effect

Blinkit and Bystander Effect

Someone ordered 9,940 condoms.

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1 copywriting example & 1 marketing secret. every saturday.

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